PassportCard — When ‘it’ happens
The production
My production work ran through external collaborators, including freelance animators I booked specifically for the campaign.
I managed those bookings and the budget, working with the external team to deliver the social assets alongside my art-direction role.
The wider campaign
The work sat within a campaign spanning radio, social, display, out of home, earned media and promotions.
The PR activity generated 5.4 million in reach.
PassportCard — When ‘it’ happens
Familiar holiday mishaps made PassportCard’s product benefit something you could see happening on your own trip. I art directed the social assets and worked with freelance animators to bring them to life.
Client
PassportCard
My role
External production coordination and budget management
Agency
Keep Left
Left brain