About my brain

I’m Ty, a Creative Development Lead at Keep Left in Melbourne.

I work across creative and operations, often on the same project. I develop ideas, art direct the work and get involved in how it all gets made.

Ty Ellison in a black-and-white halftone portrait

Creative taste, ideas and execution.

Right brain

I want to make work that has a reason to exist. Ideas that connect to culture, understand what people care about and have a bit of personality.

Creatively, I’m idea first > tools second. I love pen and paper, stepping away from a screen and giving a thought some room before deciding how to make it.

Then I enjoy getting back into the tools and bringing it to life. Working through various visual possibilities and getting into the details that give the finished work its true character.

See the right brain work →

Business performance, workflows and delivery.

Left brain

I’m interested in how the agency works around that creative process. How we plan the work, organise people and build tools that are useful to the team.

Doing the creative work myself gives me a pretty helpful starting point. I know how an operational decision can affect someones day, because it could just as easily be affecting mine.

When I develop a tool, change a workflow or manage a bigger operational project, I think through the logistics and what they’ll mean for the people involved. That understanding helps me make decisions quickly, guided by experience of doing the work.

See the left brain work →

Also

Secretary of the Hardie Grant D&I Committee.

Led the Shift20 partnership for Keep Left.

Completed AWARD School in 2022.

A part of the Hardie Grant Emerging Leaders Program.

My CV

Prefer it on paper?

Download the CV (PDF)

Some fun facts