NEFF — Seasonal recipe shoots

Before the shoot

I worked with the food stylists and home chefs to choose the recipes, find reference imagery and work out how each photograph should look.

I constructed the briefs for the shoot, bringing the recipes, styling references and set direction together before the team arrived on set.

On the day

Four food stylists, four chefs and two photographers were working at a pace of roughly one photograph every ten minutes.

I was the creative lead on the day, overseeing the work against those briefs and working with the team on the styling and set design as each image came together.

My role

Set design, recipe and reference planning with the food team, shoot briefs and creative oversight on set.