ANZ — Cybersecurity Rangers
The idea
Cybersecurity can be a lot to take in. We gave ANZ’s people a ranger to help them navigate it.
Created for an internal audience, Cybersecurity Rangers used a wilderness world led by Perry to make advice about scams and fraud easier to engage with. That world ran through the films and posters, then turned up in the ANZ office itself.
Building the world
I worked across the ideation and set design for the films, designed the posters and designed the educational booth installed in ANZ’s Melbourne office.
The Ranger Hut gave staff a physical place to engage with the campaign, with an interactive screen bringing the advice into the office. It needed to feel like part of the same world they had seen on screen.
Getting it made
Alongside the creative work, I booked freelancers, worked with producers on costing and coordinated internal bookings.
The work covered six films, the poster designs and the educational booth. I carried the creative through those different formats while helping coordinate the people needed to deliver them.
Client
ANZ
My role
Ideation, art direction and set design
Agency
Keep Left
Right brain